This presentation presents a rational for National University faculty and students in education and other fields to incorporate blogging as a communicative learning strategy applied to teaching in a wide variety of courses. Data illustrating the positive effects for faculty and students that blogging has upon applying course content to real life, building professional social networks, and improving writing fluency is directly applied to the culture and values of National University (STARS--Scholarship, Teamwork, Active Reflection, Responsible Citizenship and Standards of Exemplary Practice).
The set of objectives/learning outcomes include addressing a specific audience with a blog tailored for the needs associated with their interaction with the university.
Assess the blogging platform, topics and posts of a number of university blogs currently published online. Brainstorm and prioritize blog post topics, creating one topic for an audience of students, one for their faculty peers and one for the educational community in their field. Analyze and discuss how writing compelling, interactive blog content can encourage future, current and former students to learn and share more about their discipline of study and to keep in touch with the community at large.
Blogging uses a combination of technical and writing skills, skills that are necessary for many students entering the workforce. Blogs, or Web logs, have been around for almost a decade. The methods for determining their effectiveness took place over an eight-year period during which time a number of informational blogs were initiated. The research culminated with the collection of data from a sample blog directly related to the field of education during a year-long period in 2012-2013. The process consisted of: Creating a URL for blog. Choose a blogging platform (Blogger, Wordpress). Choose objectives for content (Common Core Standards). Select blog design (template, layout or HTML). Brainstorm Topics. Write posts (SEO). Publicize blog (pings, social networking websites, links, bookmarking sites, syndication). Track page views/hits. Blog posts need to be submitted consistently—daily, weekly, monthly.
Statistics are recorded for a blog once it’s established from a variety of sources, the largest of which is alexa.com. The commoncorestandardslinks.com received up to 200 page views a day just a week after it was published online. Statistics can include the number of page views, traffic sources (referring websites), locations bounce rates, time spent on blog, rank (alexa/Google page rank) and sites linking in.
Two approaches for blogging exist: those directly associated with the university platforms/servers and those created using widely-used blog services (Blogger, WordPress).
Walden University Career Services Blog
Walden University Writing Center Blog
Blogging is not a stand-alone technology platform. It’s easily integrated into websites ranging from linkedin to instagram. In a matter of seconds, a blog link and/or image can be published on a number of platforms and vice versa (Twitter feeds published on blogs).